We partnered with London College of Style to create a modern, conversion-focused website that showcases their educational offerings and enhances the student experience.
The problem
London College of Style (LCS), a leading fashion education provider, had developed powerful training programs that drive real improvements in professional styling skills across the fashion industry. Their courses enable aspiring stylists to gain essential industry knowledge whilst developing practical skills. However, despite the strength of their educational content, LCS was struggling with significant user experience challenges on their website.
The existing website had evolved organically over the years without a cohesive user-centered approach, resulting in a platform that failed to effectively showcase their courses and engage potential students. The outdated design and complicated navigation were creating barriers to conversion and preventing the college from effectively communicating its unique value proposition to prospective students.
London College of Style approached TwentyThree with a clear need: to reimagine their digital presence and create a website that would better represent their brand, effectively showcase their courses, and convert more visitors into enrolled students.
The Solution
We conducted a focused UX/UI Discovery process to understand the challenges users faced with the London College of Style website. Our approach centred on understanding the needs of potential students and identifying opportunities to improve the conversion journey.
Through interviews and usability testing, we identified key pain points in the existing interface:
- The current website was not effectively showcasing course information, making it difficult for potential students to understand program offerings
- The navigation structure was confusing, requiring a complete rework of the main sections and their child elements
- Legacy content was poorly organised, creating confusion for users attempting to find essential information
Based on these insights, we designed a prototype that completely reimagined the website’s layout and user experience. We then proceeded to fully develop the frontend ensuring a responsive, modern interface that met all user requirements.
The new design featured:
- A streamlined, intuitive system that made it easy to access course information and educational resources
- A clear, visually engaging presentation of programs that highlights critical course details and career outcomes
- A new modern UI for the platform that appeals to fashion-focused students and industry professionals
The redesigned interface emphasises the college’s ability to deliver high-quality educational experiences through visually compelling course presentations, student testimonials, and faculty expertise—elements that directly impact potential students’ decision-making process.
The Results
Our UX/UI redesign has positioned London College of Style to better serve their target audience. By removing barriers to website navigation and making course information more accessible, the new interface helps potential students fully understand the value of LCS’s educational offerings.
We completely redesigned and reinvigorated the website, modernising all the visual assets and branding to give everything a fresh and highly distinctive feel. Important resources for prospective students at all stages in their buyer journey are now helpfully implemented across the site—from blog posts and articles showcasing LCS’s expertise and informative videos that give customers a great feel for the courses, to student testimonials and FAQs that answer any and all important questions.
Our UX team designed and structured the entire site to engage and encourage users, with clear calls to action and simple but effective user journeys, most importantly guiding them to take the next step and sign up for courses or request more information.
The impact of our work delivered measurable results:
- 11X ROI on Facebook Ad spend
- Web traffic increased by 400%
- Average page load speed improved by 34%
By transforming an outdated, difficult-to-navigate website into an intuitive, user-friendly experience, we’ve helped London College of Style better deliver on their promise of providing exceptional fashion education in the competitive educational landscape.
