We transformed Enjoy CBD’s e-commerce platform from an outdated, cluttered website into a premium, conversion-focused digital experience that properly reflects their high-quality CBD products.
The problem
Enjoy CBD, a UK-based retailer specialising in premium cannabidiol products, was experiencing significant challenges with their online store that were directly impacting their business performance:
Their existing website had an outdated design that failed to convey the premium nature of their products, undermining customer trust in a market where quality perception is critical
The cluttered layout and confusing navigation made it difficult for customers to find specific products, leading to high abandonment rates
Product presentation lacked sophistication, with inconsistent imagery and poor descriptions that didn’t effectively communicate product benefits
The mobile experience was subpar, frustrating customers trying to shop on smartphones or tablets
The checkout process was cumbersome, causing unnecessary friction at the critical point of purchase
The website’s technical performance was poor, with slow loading times affecting both user experience and search rankings
Enjoy CBD needed a website that would properly represent their brand as a trustworthy, professional provider of high-quality CBD products, while creating an intuitive shopping experience that would drive conversions and build customer loyalty.
The Solution
We designed and developed a bespoke WooCommerce solution that completely transformed Enjoy CBD’s digital presence. Our approach focused on creating a premium shopping experience that would build trust and facilitate seamless customer journeys: We began by creating a clean, sophisticated design language that elevates Enjoy CBD’s brand identity. The new aesthetic employs a calming colour palette with soft, natural imagery that subtly communicates wellness and quality—essential attributes for a CBD brand. The homepage hero section now features beautifully styled product photography against natural backdrops, immediately communicating premium positioning.
Product categorisation was streamlined with intuitive navigation, allowing customers to easily browse by product type (CBD Oil, CBD Edibles, CBD Drinks, CBD Vapes) or specific needs. Each product page was redesigned to highlight key information clearly, with consistent high-quality imagery and detailed descriptions that educate customers about benefits and usage.
To enhance the shopping experience, we implemented features like product comparison tools, detailed certificate of analysis access, and educational content that helps customers make informed decisions. The checkout process was completely overhauled, removing unnecessary steps and adding express payment options to reduce friction and improve conversion rates.
For mobile users, we created a responsive design that maintains the premium experience across all devices, with streamlined navigation and touch-friendly elements that make mobile shopping effortless rather than frustrating.
The Results
I have worked closely with TwentyThree, James in particular, for over a year now. They have been more helpful, more knowledgeable and more willing to go the extra mile than any other web developers that i’ve worked with in the past. I would strongly recommend them for any website & app development.
Alex Campbell
Director, Enjoy CBD
The redesigned Enjoy CBD website delivered immediate and significant improvements, with overall sales increasing by 48% in the first year after launch.
Conversion rates improved substantially, with the streamlined checkout process dramatically reducing cart abandonment. Average order values increased as customers explored the thoughtfully categorised product range. The new professional aesthetic enhanced brand perception, building greater trust with customers in a market where quality concerns are paramount.
User engagement metrics showed marked improvement, with visitors spending more time exploring products and educational content. The optimised site architecture and improved page load speeds contributed to better search engine performance, while the mobile-optimised design led to a significant increase in smartphone purchases.
By transforming their digital storefront from a cluttered, outdated website to a premium e-commerce experience, we helped Enjoy CBD properly reflect their brand values and quality products, ultimately driving substantial business growth through improved customer experience.
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