Berkeley Communications is a respected name in B2B technology PR, but their website wasn’t reflecting their expertise. Here’s how we transformed their digital presence into a lead-generating powerhouse that showcases their position as industry leaders.
The problem
Berkeley Communications are a Reading-based PR agency specialising in the B2B technology sector. They work with some major players in the tech world and their existing website wasn’t cutting it!
The design lacked impact, the site was slow and their search engine presence was non-existent, which for a PR agency, is not ideal. Their shop window did not reflect the high quality of the shop and we needed to change that.
To position them as leaders in their market they needed a unique, contemporary website to showcase their cutting edge work and to walk the walk in the digital PR world. To improve the quantity and quality of inbound leads, they needed
A faster website
Optimised for SEO
High quality content
Lead Capture forms
The Solution
After much information gathering about the target audience, customer journey and past usage, Our super talented UX team completely redesigned the website to improve the user experience and optimise it for pure conversion.
The site has a completely new UX and modern visual design. Incorporating the latest animation techniques to make it dynamic and edgy and give visitors a real feel for the brand.
Using our signature development system, we’ve optimised the website to successfully funnel visitors through to a conversion, with the goals either filling out the web form or making an all important call.
We also built in a high-quality resource hub section to boost traffic, search engine rankings, and content marketing ROI. Pretty good huh? (sorry)
A real pleasure working with TwentyThree who, from the beginning listened to our needs, were able to navigate the challenges that arose during the project, and had the expertise to deliver a secure and future proof site. We really valued their flexibility to adapt, without compromising the creative direction and functionality.
Laura Pride
Director of Strategy, Berkeley PR
The Results
The new website technology finally gave them the ability to launch digital marketing campaigns with PPC. Having been running a month, these campaigns have already won them new clients!
100’s of hours of time saved each month, from having an easy to manage website
Amazing feedback from clients, hugely enhancing their reputation in their sector
The ability to translate the website has given them access to new markets and expand the business
We don’t just design successful projects; we solve real business problems and build lasting partnerships. Get ahead by filling in the form below to start your project!
