KLG Law, a leading employment law firm operating across London, Maidenhead, Reading, and the Thames Valley area, recognised the need to modernise its digital presence. Their existing website was outdated and failed to reflect their expertise, ultimately affecting their online visibility and client engagement.
The problem
KLG Law’s old website was not only visually outdated but also lacked proper search engine optimisation (SEO) and a user-friendly structure. This led to poor rankings on search engines, limiting their ability to attract new clients. Additionally, the website’s confusing navigation and lack of clear call-to-action elements resulted in lower engagement and conversion rates.
The Solution
To address these challenges, we implemented a new website redesign, with a strong focus on SEO and user experience. We developed a modern, responsive website that aligns with KLG Law’s brand identity, ensuring seamless navigation across all devices to improve the user journey. Dedicated landing pages were created for each of KLG Law’s key services, allowing them to rank higher for targeted search queries, while optimised meta tags, alt texts, and strategic content placement further enhanced search visibility. The website’s navigation was streamlined, and clear call-to-action buttons were implemented, making it easier for potential clients to find the information they need and get in touch.
The Results
The redesign and SEO-focused approach delivered measurable improvements:
Doubled Conversion Rate: Thanks to the improved user experience and clear call-to-action features, KLG Law saw a 100% increase in conversions.
Enhanced Online Presence: The optimised website led to higher rankings on search engines, driving more organic traffic.
Positive Client Feedback: Visitors and clients praised the new website for its professionalism, ease of use, and accessibility, reinforcing KLG Law’s credibility as a top employment law firm.
By modernising their website and implementing a strong SEO strategy, KLG Law has significantly improved its digital presence, ensuring sustainable growth in a competitive industry.
