Lion Heart Education partnered with TwentyThree to redesign their website, establishing them as a leading private education provider while significantly improving lead generation performance.
The problem
Lion Heart Education had established themselves as specialists in private tutoring and educational services, but their website was failing to effectively communicate their premium positioning and generate quality leads. The organisation was experiencing challenges that were directly impacting their business:
- Their existing website didn’t align with their updated brand guidelines, creating inconsistency in their market positioning
- The user journey was fragmented, with poor conversion funnels that failed to guide prospective parents and students to enquire
- Educational resources and content were difficult to navigate, limiting their ability to demonstrate expertise
- The mobile experience was substandard, causing frustration for users increasingly accessing the site via smartphones
- Their technical infrastructure was outdated, resulting in slow loading times and poor search engine performance
Lion Heart Education needed a website that would effectively position them as a leading private education provider while creating clear pathways for lead generation. They approached TwentyThree to deliver a complete redesign that would align with their brand evolution and create a powerful marketing platform.
The Solution
Our approach for Lion Heart Education focused on creating a high-performance WordPress platform that would showcase their educational expertise while optimising the user journey toward conversion.
We began with a thorough discovery process to understand their target audience—primarily parents of prospective students—and mapped out optimal user journeys that would guide these visitors toward key conversion points. This informed our bespoke UX designs that incorporated Lion Heart’s updated brand guidelines, creating a premium look and feel that reflected their position in the private education market.
At the heart of the solution was a custom WordPress implementation featuring versatile templates that could be flexibly reused across the site. These included specialised layouts for their homepage, lead generation pages, course information, and a comprehensive resource hub. This approach gave Lion Heart incredible flexibility while maintaining consistent branding throughout.
The resource hub became a centrepiece of the new site, functioning as a knowledge base that showcased their educational expertise through structured content. Throughout the site, we integrated strategic call-to-action elements with careful placement of contact forms to maximise lead generation opportunities.
For digital marketing campaigns, we developed custom landing page templates specifically designed for users arriving from ads or social media. The technical implementation included subtle animation effects to enhance engagement, while ensuring fast loading times and optimal performance across all devices.
The Results
The redesigned website transformed Lion Heart Education’s digital presence with impressive improvements across all key performance indicators. Lead generation saw significant growth, with more prospective parents completing enquiry forms and requesting information. User engagement metrics showed visitors spending more time exploring educational content, while bounce rates decreased substantially across landing pages.
Technical improvements resulted in faster page load speeds, enhancing both user experience and search engine performance, which contributed to a steady increase in organic traffic following launch.
The new website successfully established Lion Heart Education as a premium provider in the competitive private education sector. Their resource hub became a valuable marketing asset, positioning them as thought leaders while providing a steady stream of qualified leads.
The custom WordPress development gave the marketing team unprecedented flexibility to create and manage content, allowing them to quickly launch targeted campaigns with dedicated landing pages while maintaining brand consistency through the pre-designed template system.
