In a sector where precision matters, your digital presence needs to be just as precise. Here’s how we helped Sonardyne transform their complex product catalogue into an intuitive website that better serves their diverse market sectors.
The problem
Sonardyne’s website wasn’t effectively showcasing their position as leaders in maritime technology. Their existing WordPress site suffered from poor performance (scoring just 12/100 for mobile and 43/100 for desktop), confusing navigation, and an inflexible product catalogue powered by WooCommerce that was slowing down the entire platform. With only 30 leads per month through form submissions and a high bounce rate of 60%, the site wasn’t effectively serving their different sector needs – energy, defence and science.
The Solution
Working closely with Sonardyne’s team through our UX workshop process, we developed a custom WordPress platform that fundamentally changed how they present their technology solutions. Instead of relying on WooCommerce, we built a bespoke product module that dramatically improved site performance and user experience.
We created an intuitive visual mega menu to showcase their product ranges, alongside custom landing page templates optimised for lead generation. The site features comprehensive HubSpot integration for advanced lead tracking, and a resource hub that intelligently connects products with relevant case studies and support content. With Webeo integration providing personalised user experiences and an advanced search function working across the entire platform, the new site delivers a truly modern digital experience.
The Results
- Better user journeys through intuitive sector-based navigation
- Enhanced content management through our custom WordPress solution
- Deeper integration with their marketing tools
- Superior site speed performance
