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Vintage Roots

Vintage Roots

A high-performance e-commerce platform for the UK's leading organic wine retailer.

Technologies

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Date

07 Jan 25

Great wine needs room to breathe, and great wine retailers need room to grow. Vintage Roots came to us with a restrictive Magento site – we gave them the freedom to flourish with a bespoke WooCommerce solution.

The problem

Vintage Roots are an organic wine retailer who came to Twenty & Three with a badly performing, theme based Magento website. 

Put simply, they wanted a new website to not only showcase the company’s reputation and high quality wines, but to also perform as a lead generation and sales conversion machine. 

Using our signature UX/UI and build strategy, we set to deliver…

The Solution

Our approach began with a comprehensive UX workshop to understand their requirements and customer needs. We then crafted a bespoke user interface that elevated their brand while ensuring an intuitive shopping experience.

The migration from Magento to WooCommerce was carefully managed to ensure a seamless transition of their extensive product catalogue. Our custom WordPress development focused on creating a high-performance e-commerce platform that could handle their growing online sales effectively.

To drive organic growth, we developed a comprehensive resource hub featuring FAQs, downloadable content, and blog posts – all optimised for target keywords and customer engagement. Each element was carefully designed to position Vintage Roots as industry experts while improving their search visibility.

We’ve worked with TwentyThree for many years now for our website. Very happy with the level of service and responsiveness, would highly recommend their services.

Neil Palmer


Owner, Vintage Roots

The Results

  • Successful migration from Magento to WooCommerce
  • Enhanced e-commerce performance and user experience
  • Comprehensive SEO-optimised resource hub
  • Improved conversion rates through optimised customer journey
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