We partnered with Williamson Tea to create a custom WooCommerce platform that reflects their heritage brand while significantly improving conversion rates and customer experience.
The problem
Williamson Tea, a fifth-generation family-run business cultivating high-quality teas since 1869, had developed a prestigious brand known for its iconic elephant caddies and commitment to sustainable farming in the Kenyan highlands. However, their digital presence wasn’t reflecting the beauty and heritage of their brand, nor was it effectively converting visitors into customers.
Through our discovery process, we identified several key challenges:
Their existing website failed to showcase the premium nature of their products and didn’t properly reflect their Kenyan heritage and sustainable ethos
The checkout process was cumbersome and outdated, resulting in high cart abandonment rates
Product presentation lacked the sophistication needed to communicate the unique qualities of their speciality teas
Mobile shopping experience was suboptimal, limiting sales on an increasingly important platform
Limited payment options were restricting international sales and customer convenience
As makers of the iconic range of Limited Edition Elephant tea caddies, Williamson Tea needed a digital experience that would match the craftsmanship of their products while improving sales performance and driving traffic to their online store.
The Solution
We designed and developed a custom WooCommerce solution that addressed each of Williamson Tea’s challenges. Our approach focused on creating a visually stunning website that would showcase their beautiful products while implementing robust e-commerce functionality to drive conversions. Our solution included:
A completely reimagined visual design that celebrates the brand’s heritage with rich photography of both their Kenyan tea farms and their distinctive product range
Implementation of WC Checkout with express payment options including Apple Pay, Google Pay, and PayPal Express
Custom product display templates that showcase their iconic elephant caddies and speciality teas with immersive imagery and detailed descriptions
A responsive design optimised for mobile shopping with intuitive navigation and streamlined checkout
Enhanced product filtering and categorisation to help customers easily find teas based on flavour profiles, caffeine content, and brewing methods
We paid particular attention to storytelling elements throughout the site, creating opportunities to share Williamson Tea’s commitment to sustainability, their solar-powered Changoi farm, and their partnership with the Sheldrick Wildlife Trust for elephant conservation.
Pleasure to work with and very happy about the design element, general service and performance of TwentyThree.
Ed Magor
Director, Williamson Tea
The Results
Our custom WooCommerce development for Williamson Tea delivered impressive results that directly impacted their bottom line:
Increased sales by 40% through improved user experience and streamlined checkout
Improved website traffic by 50% thanks to better SEO implementation and engaging content
25% of orders now processed through Apple Pay and Google Pay, reducing friction at checkout
29% increase in PayPal orders since adding the express checkout option
Doubled overall conversion rates with the implementation of WC Checkout
Beyond these measurable improvements, the new website has become an effective brand ambassador for Williamson Tea, elegantly showcasing their heritage, sustainability initiatives, and product quality. The platform now properly reflects the premium nature of their brand while providing customers with a shopping experience that matches the excellence of their teas.
By balancing beautiful aesthetics with robust e-commerce functionality, we’ve helped Williamson Tea create a digital presence that honours their 150+ years of tea-making tradition while embracing modern technology to drive business growth.
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